Erik Mashkilleyson

Work / Case study · Originally published 2013

Stora Enso

From oil to wood.

Making the case for a wood-based economy in print.

Client
Stora Enso
Year
2013
Sector
Forest industry
My role
Copywriting
Themes
Sustainability, Transformation
Sheet
91
Fig. 01
Biorefining, told in the style of a science magazine.
Biorefining, told in the style of a science magazine.

Print ads for Stora Enso's Rethink brand, created at N2, about the shift from an oil-based economy to a wood-based one and the company's work with local communities.

01My role

Copywriter for the print campaign.

Full story

Originally published 2013-12-18

Stora Enso, one of the largest pulp and paper companies in the world, had rebranded with a new concept titled ‘Rethink’ created by my agency N2.

Watch the video on YouTube The new brand is all about innovating, the circular economy and sustainability.

In that spirit I created some print ads highlighting how Stora Enso was creating an ecological shift in thinking, moving the world from an oil-based economy to a wood-based economy.

BIOREFINING v2

Another copy-heavy print ad in the style of National Geographic highlighted what Stora Enso was doing on behalf of local communities around the world.

GUANGXI v2