04 · Thinking
Thinking
Short pieces on what I keep returning to.
- 01
The Human Premium
What becomes valuable when intelligence becomes abundant?
- 02
Branding the next industrial economy
How do you build belief in something the market has never seen before?
- 03
The brand problem of autonomous software
What changes when customers stop using a product and start delegating to it?
- 04
What makes a future desirable?
Technical possibility is only half the work.
Selected writing
Published arguments, provocations and earlier versions of ideas I’m still developing.
How Consultants Almost Destroyed Nike’s BrandWhat Nike reveals about the economic value of things companies struggle to measure.LinkedIn ↗
Apple vs. Coca-Cola: A clash of opposing AI strategiesTwo responses to the economics of synthetic abundance.LinkedIn ↗
Discount intelligenceWhat happens to work, platforms and the economy when intelligence stops being scarce?Read →
You met me at a very Chinese time in my lifeHow industrial power becomes cultural desirability.LinkedIn ↗
Finland forgot the keys to its growth after Nokia (In Finnish)Why productivity, brand and intangible capital belong in the same conversation.LinkedIn ↗
Listen to your inner humanFuture-proofing brands in the age of intelligent machines. Written in 2018.LinkedIn ↗
Discovery of the next potato: SoleinHow something completely unfamiliar can become utterly ordinary.Solar Foods ↗