01 · Selected work, 2019 to now
Work
Selected work, innovations and what comes next, and the full archive.
Selected work
01 Origin by Ocean
Activist industrialism.
We made unfamiliar algae chemistry legible as an industrial proposition for investors, partners and customers.
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Sustainability · Transformation · Growth
02 Solar Foods
Making food out of thin air delicious.
We turned a radically new way of making protein into a food proposition people could understand, taste and want.
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Sustainability · Technology · Future systems · Transformation
03 Neverlook
Making autonomy understandable.
We positioned autonomous invoice processing as something customers could understand, trust and delegate to.
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AI · Technology · Trust · Future systems
04 
Avidly AI
Building an agency’s everyday AI capability.
We gathered scattered AI experiments into shared ways of working across the agency.
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AI · Culture · Transformation
05 The Bridge of Trust
Trust begins with showing up.
We helped international solidarity become practical connections between investors and Ukrainian startups.
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Trust · Culture · Growth
06 Framery
Helping people find their space to focus.
We rethought how people discover, compare and buy workplace pods across Framery’s global digital experience.
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Behaviour · Culture · Technology · Growth
07 Elmery
Every gram back in play.
We gave an unfamiliar critical-metals recovery technology a clear proposition and customer journey.
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Sustainability · Technology · Future systems
08 Sohar International
A bank built around life events.
We reorganised digital banking around what people are trying to do in life instead of around banking products.
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Behaviour · Trust · Transformation
09 Finnvera
A little optimism can start something bigger.
We gave Finnvera a clearer role in the story of Finnish business growth.
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Growth · Behaviour · Culture
10 
Soletair Power
Giving buildings a role in carbon capture.
We connected building-integrated carbon capture with the practical priorities of property owners.
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Sustainability · Technology · Future systems
11 
Spinnova
Giving a new fibre a clear story.
We translated a different way of making textile fibre into a story the market could understand.
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Sustainability · Transformation · Technology
02 · Working with innovations and what comes next
Working with innovations and what comes next
I often work with companies whose products, categories or markets are still becoming real.
My job is to make the unfamiliar legible: understand the system that is changing, find the strategic idea that gives the change meaning, and build enough clarity and trust for people to act before the future feels obvious.
The technologies are different. The strategic problem is often similar: somebody has to make the new world understandable before it becomes normal.
- Air + EnergySolar FoodsProduct narrative · Audience & content strategy · Global launch strategy→ Food
- AirSoletair PowerBrand strategy→ Captured carbon
- OceanOrigin by OceanBrand strategy · Narrative · Customer journey · Investor story→ Chemicals
- Forests / materialsSpinnovaBrand story→ Textiles
- Industrial streamsElmeryBrand and UX strategy→ Metals
Archive
| Image | Year | Client | In short | What I did | Tier |
|---|---|---|---|---|---|
 | 2026 | Neverlook | We positioned autonomous invoice processing as something customers could understand, trust and delegate to. | Brand architecture, positioning and digital customer journeys | Selected |
| 2025– | Avidly AI | We gathered scattered AI experiments into shared ways of working across the agency. | AI strategy, operating systems and enablement | Selected |
 | 2025 | Elmery | We gave an unfamiliar critical-metals recovery technology a clear proposition and customer journey. | Brand strategy and UX strategy | Selected |
 | 2024–2025 | Finnvera | We gave Finnvera a clearer role in the story of Finnish business growth. | Brand strategy, concept and copy | Selected |
 | 2020–2025 | Verman | We gave three pharmacy brands a consumer insight, a line of their own and a campaign world to grow into. | Brand strategy · Advertising concepts · Campaign planning | Earlier |
 | 2022–2024 | Origin by Ocean | We made unfamiliar algae chemistry legible as an industrial proposition for investors, partners and customers. | Brand strategy, positioning, narrative and digital experience | Selected |
 | 2024 | The Bridge of Trust | We helped international solidarity become practical connections between investors and Ukrainian startups. | Communications strategy | Selected |
| 2024 | Soletair Power | We connected building-integrated carbon capture with the practical priorities of property owners. | Vision, mission, positioning and narrative | Selected |
 | 2021–2023 | Solar Foods | We turned a radically new way of making protein into a food proposition people could understand, taste and want. | Solein product narrative, brand launch and global launch strategy | Selected |
 | 2022–2023 | Framery | We rethought how people discover, compare and buy workplace pods across Framery’s global digital experience. | UX strategy | Selected |
 | 2022–2023 | Wärtsilä Energy | We structured Wärtsilä Insights around four energy transition themes and a campaign-led way to develop each one. | Content strategy · Thought leadership model | Earlier |
| 2020–2021 | Spinnova | We translated a different way of making textile fibre into a story the market could understand. | Brand story | Selected |
 | 2020–2021 | SYNLAB / LounaLab | We built a wellbeing lab brand that answers health worry with knowledge people can act on. | Brand strategy · Brand story · Value proposition · Launch | Earlier |
 | 2020–2021 | Raute | We organised a global body of wood processing technology into six customer paths and one coherent site. | Website UX · Content concept · Copywriting | Earlier |
 | 2019 | Sohar International | We reorganised digital banking around what people are trying to do in life instead of around banking products. | Digital experience strategy, research and service design | Selected |
 | 2018 | Chivas Brothers | A corporate brand people inside the business could actually use. | Corporate brand activation · Employee experience | Earlier |
 | 2018 | Bayer | Making a global talent programme clear enough for employees to act on. | Digital experience strategy · Employee experience | Earlier |
 | 2017 | Neste | Making a palm oil supply chain transparent by letting suppliers prove their own certification. | Concept lead · Nortal hackathon team | Earlier |
 | 2016–2017 | Kone, YIT, Neste | Proposing new digital services for industrial companies, against the clock. | Concept and pitch | Earlier |
 | 2016–2017 | OMS-teatteri | Living for the theatre. | Co-founder · Writer · Performer · Director | Outside work |
 | 2016 | Nortal | Corporate values employees could actually recognise themselves in. | Values · Narrative · Employee research | Earlier |
 | 2016 | Moi | Designing a mobile operator around the customer instead of the tariff plan. | Service design · UX | Earlier |
 | 2016 | Nortal | Rebuilding a solutions catalogue as content customers came to read. | Content strategy · Site concept · Marketing automation | Earlier |
 | 2015 | GSK | Medical education for lung specialists, played as a weekly game. | Concept · Game design · Scriptwriting | Earlier |
 | 2015 | Bittium | Giving a spun-off technology unit a name and an identity of its own. | Vision, mission and values · Tone of voice · Top-level content | Earlier |
 | 2015 | Kansalaispuisto | Explaining a privately funded plan for a public bay to the people who use it. | Project site · Content and tone | Archive |
 | 2014 | Posti | Making an old name feel like a step forward. | Strategy film · Brand film script · Employee booklet | Earlier |
 | 2014 | Katrin | Moving a tissue brand from selling paper to sharing what it knows about cleanliness. | Brand strategy · Manifesto · Tone of voice · Service model | Earlier |
 | 2014 | Posti | Making new company values something every employee would want to watch. | Culture story · Animation | Earlier |
 | 2014 | Pohjolan Liikenne | Finding the brand asset a bus company already owned. | Brand idea · Communications | Archive |
 | 2012–2013 | Nokia | Keeping 700 marketers in more than 60 countries working as one Nokia network. | Internal communications · Editor | Earlier |
 | 2013 | Stora Enso | Making the case for a wood-based economy in print. | Copywriting | Archive |
 | 2010–2012 | Nokia | Connecting global campaigns to the moment somebody actually buys the phone. | Digital producer · Web copy · Campaigns | Earlier |