Stora Enso, one of the largest pulp and paper companies in the world, had rebranded with a new concept titled ‘Rethink’ created by my agency N2.
In that spirit I created some print ads highlighting how Stora Enso was creating an ecological shift in thinking, moving the world from an oil-based economy to a wood-based economy.
Another copy-heavy print ad in the style of National Geographic highlighted what Stora Enso was doing on behalf of local communities around the world.
Erik Mashkilleyson: portfolio 